How it all began:

Aidil, Founder of Ideal's Souq, lived in the Kingdom of Saudi Arabia for 7 years. Throughout his time there, Aidil visited many dates farms, plantations and thoroughly enjoyed fresh dates and Saudi's hospitality.

Back in Singapore, many family members and friends often requested Saudi dates, as premium quality dates were not easily accessible. Noticing a gap in the market, Aidil decided to represent quality Middle Eastern brands at affordable prices for the community.